A consulting practice, a personal story, and an ongoing conversation about the outdoor industry.
Welcome to Trayl Works…
Welcome to Trayl Works…
A consulting practice, a personal story, and an ongoing conversation about the outdoor industry.
I believe the best work always starts with a genuine understanding of the community it serves. That's true whether you're developing a product, building a campaign, or planning an event.
My experience building outdoor brands has taught me some valuable lessons.
My experience building outdoor brands has taught me some valuable lessons.
I believe the best work always starts with a genuine understanding of the community it serves. That's true whether you're developing a product, building a campaign, or planning an event.
The outdoor industry has been part of my life since long before it became my career.
The outdoor industry has been part of my life since long before it became my career.
From Park City to Anacortes, with a lot of incredible chapters in between, it's a story I'm proud to share.
From Park City to Anacortes, with a lot of incredible chapters in between, it's a story I'm proud to share.
Trayl Notes is where I think out loud about the outdoor industry.
These aren't necessarily projects I've worked on, just the campaigns, gear, and happenings in the outdoor community that caught my attention and are worth sharing.
Trayl Notes is where I think out loud about the outdoor industry.
These aren't necessarily projects I've worked on, just the campaigns, gear, and happenings in the outdoor community that caught my attention and are worth sharing.
The moments you tell yourself, "Holy Crapola, this is fun, I need more of this in my life!" The gear and all the planning disappeared, and the experience took over. You came back wanting to share it, not to brag, but to genuinely pass on the feeling to people who'd understand. That feeling is what the outdoor industry is built on. And it's what Trayl Works is built around.
There are moments in nature that change us…
There are moments in nature that change us…
The moments you tell yourself, "Holy Crapola, this is fun, I need more of this in my life!" The gear and all the planning disappeared, and the experience took over. You came back wanting to share it, not to brag, but to genuinely pass on the feeling to people who'd understand. That feeling is what the outdoor industry is built on. And it's what Trayl Works is built around.
I'm Jon.... Park City kid and outdoor industry lifer. These days I happily call Anacortes, Washington home, where I'm constantly exploring the islands with my family and discovering this seemingly never-ending trail system. As a lifelong outdoor enthusiast and someone who has spent over 20 years building outdoor brands, I can appreciate product development and campaigns from multiple perspectives.
I'm Jon.... Park City kid and outdoor industry lifer. These days I happily call Anacortes, Washington home, where I'm constantly exploring the islands with my family and discovering this seemingly never-ending trail system. As a lifelong outdoor enthusiast and someone who has spent over 20 years building outdoor brands, I can appreciate product development and campaigns from multiple perspectives.
This isn't a portfolio. It's a point of view.
This isn't a portfolio. It's a point of view.
A great campaign doesn't sell product. It sells the relatable feeling of being out there.
These are campaigns that move me, I’ll break down what makes them work, and what the brands behind them understand about the community they're speaking to.
These are campaigns that move me, I’ll break down what makes them work, and what the brands behind them understand about the community they're speaking to.
A great campaign doesn't sell product. It sells the relatable feeling of being out there.
The gear is never the point, but it does have to show up when it matters.
I've spent 20 years on both sides of the product: helping build it, and then taking it outside to see if it actually delivers on its promise. These are honest notes from someone who knows what goes into making the thing, and what it feels like to use it.
I've spent 20 years on both sides of the product: helping build it, and then taking it outside to see if it actually delivers on its promise. These are honest notes from someone who knows what goes into making the thing, and what it feels like to use it.
The outdoor community is one of the great things about this industry.
The gear is never the point, but it does have to show up when it matters.
The athletes, the local shops, the events, the podcasts. Here I share the people, places and moments that remind me why it's so special.
The outdoor community is one of the great things about this industry.
The athletes, the local shops, the events, the podcasts. Here I share the people, places and moments that remind me why it's so special.
Most relationships start with a conversation. Tell me what you're working on and we'll figure out where to go from there.
Interested in working together?
Interested in working together?
Most relationships start with a conversation. Tell me what you're working on and we'll figure out where to go from there.